Will make a bold claim about what the sales letter entails. This is where we’ll start to describe a future to the reader. All sales letters are essentially a story with a setup, conflict and resolution. This is part of the setup phase of the story. This is where we will spend a short section explaining what we’re going to help the reader to do. It should be clear enough that it’s understood by anyone who reads it who it’s aimed at, what they’ll be able to do and what they won’t have to do. Overall, the headline should be designed to potentially make and close the sale or by itself. For example “book launch hack method revealed”.
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Something along the lines of a result that the reader can get, if they read the full post. We might also put a subheading or subtitle underneath.
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But without doing something they expect to doįor example, headline could be “non-fiction authors: how to sell 1000 copies of your new book in your first week without spending a penny on PR”.Tell them what you’re going to help them do.We typically will try to cover through things in our headlines. You want to start with a clear and attention grabbing headline. Telling THEIR story and connecting with them, before converting to a sale. The best sales letters, with the highest conversions, focus on emotional responses with the customer. Notice how it’s a different frame from introducing yourself and explaining your benefits. Use the prompts below to create a sales letter for your product, service or entire business. But more than anything, it will help you with future sales content such as sales pages, videos, pictures, emails and even blog content. I don’t see any reason why you wouldn’t send this sales letter to customers. The fully written sales letter will help you piece together the journey that the customer needs to go on, before they will buy from you. As an exercise, I encourage you to write out what type the individual pieces of a sales letter. Use the sales letter template below, to begin mapping out your sales letter. It can even become the entire backbone to your sales campaign, pitch and sales strategy. But I also find it a fantastic exercise to understand exactly what I’m delivering to customers.Ī well written sales letter will help you understand why someone would buy. It’s not only where I got a fairly strong start, with regards to finding customers.
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